By Robyn Collins

On Thursday, August 31 Sam Smith gave fans hope in a letter that he posted, promising news that something was coming “very soon” and he had “poured his heart into this record.”

Let than 24 hours later, he posted a photo of his face on a giant ad in East London, with his name and the date, Sept. 8, saying “Morning London x”

Related: Sam Smith Shares Letter to Fans: ‘Something is Coming Very Soon’

The black and white ad includes a Spotify logo, so it’s possible that a new single will be released on the date posted on the massive billboard.

Morning London x

A post shared by Sam Smith (@samsmithworld) on

Smith also recently posted a photo that said, “rehearsing” so we know he’s been in the studio.

Rehearsing x

A post shared by Sam Smith (@samsmithworld) on

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